Creative
Director
Great design should feel invisible.
From logo to language, I build brands that connect and convert.
Helped Shape
Shaping Experiences That Make Brands Unforgettable
I'm a brand designer focused on building clean, intentional identities that solve real-world brand problems.
Meaningful Together Get in touch
Eight disciplines.
One coherent practice.
From positioning workshops to production-ready packaging, we work across the full stack of brand. Every engagement is led by a senior designer — never delegated.
An independent practice
for considered brands.
Who I am
I'm a brand designer and creative director with nearly a decade of work across food, fashion, technology and hospitality. I founded Unique Crea8iv to do the kind of work bigger agencies have stopped doing well — small senior teams, real strategy, no account-management theatre.
My design philosophy
Good identity isn't decoration. It's a clear, defensible position made visible. I care about typography, restraint, and craft you can feel on paper. I'd rather make one quiet thing well than ten loud things that look like everyone else.
Experience
Previously in-house at two consumer brands and contract creative direction for studios across London, New York and Lisbon. Selected work has been recognised by Brand New, Communication Arts, and the Type Directors Club.
Industries served
Food & beverage. Fashion & lifestyle. Technology & SaaS. Beauty & wellness. Hospitality. Real estate. Cultural institutions and independent publishers.
Working with
- Founders
- Marketing leads
- Product teams
- Cultural orgs
Recognition
- Brand New — Noted
- Communication Arts
- Type Directors Club
- It's Nice That
A five-step process
with no shortcuts.
Discovery & Research
Stakeholder interviews, audits and category mapping to ground every decision.
Strategy Development
Positioning, narrative and a creative brief that gives the work direction.
Concept Creation
Two to three distinct routes — explored seriously, not as throwaway options.
Design Refinement
Systemising the chosen route across every touchpoint, with craft on every detail.
Launch & Support
Guidelines, asset libraries and a steady hand through rollout and beyond.
Design that compounds
over time.
What clients say
about the work.
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They didn't just deliver a logo — they gave us a way to think about our business. Six months later, we still reach for the strategy doc more than the brand book.
Sara KowalskiFounder, MARO -
The most considered design partner I've worked with in fifteen years. The kind of studio that pushes back when it matters and protects the work.
David HwangCMO, Halcyon -
Every decision felt intentional. Our retail partners noticed the difference within weeks — the brand finally matched the product.
Imani ReyesCEO, Beauty Bane
Questions, answered honestly.
Still wondering if we're the right fit? Send a note — we'll tell you straight.
Let's build something worth remembering.
Taking on a small, deliberate roster of projects each quarter. Share a few details and we'll be in touch within two working days.
- Phone
- 08167804345
- Studio
- Lagos, Nigeria